Marvel has decided to include a free digital copy with the purchase of each issue of Avenging Spider-Man. Here's the press release:
As a result of the overwhelming support for the Avenging Spider-Man #1 With Free Digital Code* free digital copy promotion, Marvel is proud to announce that now every issue of Avenging Spider-Man’s action packed first arc, will be polybagged with a code for a FREE digital copy! So when you purchase any print copy of Avenging Spider-Man #1, #2 AND #3 from the blockbuster creative team of Zeb Wells & Joe Madureira, you’ll get a free digital copy of that issue on the Marvel Comics app (for iOS and Android devices) at no extra cost!
“At New York Comic Con we heard from fans and retailers that this was the most exciting digital comics move of the year because of the added value it gives every copy of Avenging Spider-Man,” said David Gabriel, Marvel SVP of Sales. “Based on initial orders of over 100,000 units for the first issue—and the steady increase in orders since we’ve begun promotion on this plan—we knew that including a code for a free digital copy in future issues of Avenging Spider-Man not only excites our retailers, but incentivizes fans to come into stores for one of the year’s hottest new releases. It’s a win-win for everyone with no extra cost to readers and an increased revenue share for retailers.”